| Main purpose | Manage a horse's complete record and day-to-day life. | Measure movement symmetry and monitor possible lameness. |
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| Core features | Health, medication, feed, training, competitions, expenses, documents, calendars and reminders. | Smartphone video analysis, asymmetry measurements, gait history and baseline comparisons. |
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| Video analysis | A broad AI Video Coach for movement, gait and performance analysis within the wider record. | Dedicated markerless gait analysis with detailed graphs plus slow-motion visual and audio feedback. |
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| Clinical evidence | No peer-reviewed validation study was linked from the public website when reviewed. | Peer-reviewed validation against 3D multicamera optical motion capture. |
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| Professional input | AI guidance, shared records and yard collaboration. | Expert chat on Premium and Unlimited plans, plus shareable analysis reports. |
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| Yard management | Unlimited horses, staff rotas, duties, administration and team collaboration on the Yard plan. | Unlimited horses on the professional plan, without a comparable rota, feed, expense or general yard system. |
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| Business marketplace | A searchable directory with separate paid listings for equine businesses. | None advertised on the public website. |
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| Operation | A connected, cloud-based platform available across devices. | Analysis runs on an iPhone and can work without internet. |
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| Free trial | 30 days. | 14 days. |
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| Entry plan | £9.99/month or £99.99/year for up to five horses. | $7.99/month or $79/year for one horse; prices may vary by country. |
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| Professional plan | £19.99/month or £199.99/year with unlimited horses. | $59.99/month or $599/year with unlimited horses. |
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| Device support | The public site describes secure access across devices. | The public workflow currently directs users to record with an iPhone. |
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